Associate Director, Engagement Insight Analytics
Jan 2019 - Apr 2020
Vuclip (part of PCCW Media Group) is a technology driven media company that has been a pioneer in mobile video since 2008.
Vuclip has presence in more than 25+ countries (SEA, India, MEA & South Africa), entertaining consumer in 65+ languages, 25+ genres, 300+ content partners, with 12m+ Monthly Active Users, and Temasek and Foxconn amongst the roster of Tier A investors
My Role:
* Automated several processes to save bandwidth of high-quality resources and to improve efficiency with less error rate:
o CRM process: by connecting to 3rd party and internal API's, using python
o Inorganic User Segmentation
* Created, tested and deployed (fully automated), within 4 months, company-wide business tracker designed to help regional teams and C-levels to analyze, on daily level, company's performance and growth areas, using Python, BigQuery and Gsheets
* Spearheaded project to determine and predict the performance of offline campaign's, using linear regression model by excluding the impact of online campaigns